Meet Michael J. Cassano, Founder of Redemption Sales Coaching

I started Redemption Sales Coaching with one purpose - to help people rise again. For years, I watched good people lose their way through addiction, incarceration, and life’s setbacks. I saw how shame, doubt, and fear could silence potential. I’ve also seen the other side - the moment when someone decides their story isn’t over and starts fighting for a better one. That moment is where redemption begins, and it’s what drives me every single day.

Through my work, I combine motivational coaching, accountability, and proven sales strategies to help individuals rebuild confidence, careers, and self belief. I understand what it feels like to start over - to have to prove yourself again, both to the world and to yourself. That’s why every client I work with isn’t just a number or a case - they’re a comeback story in progress.

Redemption Sales Coaching isn’t just a business. It’s a mission - to remind people that no matter where you’ve been, you can always choose where you’re going next.